Welcome to “Professionally Speaking…,” The American Fertility
Association’s new e-publication dedicated to the doctors, nurses,
psychologists and all the allied health care professionals of the
reproductive medicine field. Our goal is simple: To open a clear
communication channel from the patients to the reproductive medical
community that serves them. The imperative is powerful: We want to help
you make the inherently arduous and fraught ART experience as tolerable,
gentle and successful as possible. The net gain for you is a thriving,
well-regarded practice that meets the multilayered needs of this
population with ease.
As you are undoubtedly aware, the whole area of patient relations is
complex. We all know that every single IVF center has had its share of
complaints. No doubt, you’ve dealt with the distraught, angry, scared,
worried or disappointed patient. However, The AFA hears directly from
tens of thousands of people about their observations, experiences, their
highlights and disappointments in the world of ART. There are things we
hear so often from so many different quarters, that we know they aggregate
into issues that can and probably do—have an impact on your practice.
Some of the fallout is obvious, such as patient retention rates. Others are
so subtle, they might escape your notice, unflattering chatroom exchanges
spring to mind. In the suddenly small world of online reproductive
medicine patient interaction, word gets around.
The AFA reviews and analyzes the material it culls from listening to our
membership base, from reading their posts, from speaking with them on our
hotline. We spot trends in patient satisfaction and dissatisfaction. When
we see something significant, our job, in part, is to share it with you.
It is our job to bring to your attention the issues that have risen to the
surface and then help you go deeper to understand what underlies them. In partnering this way, we will be able to help you affect the whole
treatment environment, from staff response to patient satisfaction, from physical support to plant. |
| The American Fertility Association gratefully acknowledges the generous
support of Organon in underwriting “Professionally Speaking: Patient Perspectives for the Health Care Industry.” Organon once
again demonstrates its commitment to improving the quality of care by
helping us foster direct, critical communications between patients and
medical professionals. The American Fertility Association depends on the
financial support of all our constituents, including corporations, doctors
and individual members, to strengthen our publications, advocacy
initiatives and direct member services and keep them free of charge. We
salute Organon for its vision. |
The Launch
For the inaugural issue of “Professionally Speaking...,” we’re taking on a
topic that dogs many practices as well as patients: Quitting.
What makes people abandon ART? What provokes people in the midst of
treatment want to quit their marriages—maybe not divorce but quit their
marital beds? How do you as professionals help couples address these
issues so they can stay the course, have the children they so desperately
want, and stick together to raise them?
Andrea Braverman, PhD, psychologist extraordinaire, writes to the first
point: the reasons patients pack up their gonadotropins and call it a day.
In revealing the complex constellation of factors that come into play,
Braverman points the way to soothing these ragged souls and keeping them
on the right path.
Taking on the homefront, Dr. Machelle Seibel discusses the sexual
stressors that further weaken the couple gamely trying to face down their
reproductive demons. He describes the pressures and the fissures, the way
patients are almost forced to separate sexuality from reproduction—to
their detriment. |
You know, there’s a true story that’s famous among patients. It comes up
over and over and, in some way, speaks to both issues. There was couple
going through IUI under the care of a noted (he shall remain nameless) RE.
The husband was in the room with the wife while she was inseminated. When
it was over, he turned to the doctor and joked, “I need a cigarette, how
about you?” The RE flashed furious indignation. “This is not about sex,
this is about reproduction!”
As if the poor sod didn’t know that well enough.
The point is, the man was simply trying to humanize a situation that made
him—and his partner—feel more like machinery than people. The doctor’s
response was a three-for-one. It deflated both husband and wife, but
shamed them, and alienated them from the practice.
I’m not suggesting that a full-out burlesque review was in order. But it
might go a long way to propping up these vulnerable people if they felt
that their medical team understood and saw them as something more than
their reproductive parts. It is important to respect and encourage the
intimate connection, the “glue” as Seibel calls it, that made them want to
have children together in the first place.
With this first issue, The AFA wants to forge an information alliance that
helps you find ways to truly support patients. And, we hope that through
this support that you engender your patients’ loyalty regardless of their
outcome. We'll all be the richer for it.

Pamela Madsen
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